Addiction and the Brain

Research has revealed that addiction does not depend on an individual’s strength, moral character, or willpower. Instead, it stems from the way an individual’s brain becomes wired. The brain undergoes alterations due to genetic predisposition and prolonged use of alcohol and other drugs, which ultimately affect how it responds to the specific drug. The consumption of substances leads to a heightened release of dopamine, a potent chemical.

addiction and the brain

How Does Dopamine Work?

Dopamine is an example of a neurotransmitter, think of it as one of many signaling molecules in the brain, different neurotransmitters perform different functions. When we engage in a pleasurable activity dopamine release is accompanied with the feelings of joy or euphoria, think of dopamine as the universal reward signal in the brain. The chemical is released to motivate the individual to seek out the cause of the dopamine release because dopamine is generally released alongside beneficial activities. Drugs and alcohol cause an increase in dopamine release. Over time, if dopamine is routinely in abundance, the brain attempts to balance things out by producing less dopamine naturally. At that point, the brain is relying on substances to trigger the release of dopamine. That is when individuals start to use alcohol and other drugs just to feel normal.

The reward center in the brain, which regulates and reinforces natural rewards essential to our existence like food or sex, is where all of this occurs. That’s why the addicted brain relentlessly seeks alcohol and other drugs as though they are necessary for mere survival, and why individuals with addiction irrationally prioritize that pursuit above nearly all other priorities.

Our program assists in alleviating opiate, alcohol and other chemical cravings, without minimal withdrawal symptoms. Through the use of Nicotinamide Adenine Dinucleotide, or NAD+, we infuse a simple metabolic coenzyme of a B Vitamin.  With NAD+ therapy, Dopamine neurons all throughout the brain appear to be restored and revitalized.  By the end of the infusion patients are no longer in withdrawal and report extremely reduced cravings or desire to use.

About NAD Treatment Center

NAD Treatment Center is a clinic that specializes in natural detoxification from chemical dependence through brain restoration therapy using intravenous NAD⁺. We offer the first step for recovery to those suffering from addiction to opiates, alcohol, amphetamines, and other substances. Using NAD⁺ in combination with the latest technology and alternative therapies, we customize recovery programs for each individual. Our treatment program is unique because we minimize the amount of medication people have to take and restore their brain on a cellular level. For additional information, call (844) 623-7587 or visit us online at


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